we are small business for small business Visit out Web Lab at thehypelab.comTumblr (3.0; @thehypelab)http://thehypelab.tumblr.com/<h2>The Divine Heart Center</h2> <h3>posted 3.30.10</h3> <p><a target="_blank" href="http://divineheartcenter.com">The Divine Heart Center</a> is a place where meditation and energy management come together and provide a community of seekers a place for spiritual healing and holistic happiness. The center&#8217;s manager, Shailesh, has approached The Hype Lab to take on the challenging task of redesigning the site and working with Drupal developers to improve the site&#8217;s look, organization, accessibility, visibility, and content management.</p> <p>The site is primarily a large communications forum, containing blog articles, feedback from the community, a store of spiritual energy products, and a place for seekers to come learn about the offerings and wisdom of the center&#8217;s techniques and teachings.</p> <p>So while the site has a very practical use, it must also convey the energy and spirituality of its teachings and approach to life in a busy society. Peace, strength, energy and happiness are some of the key take-aways Shailesh wants to provide for visitors to the website.</p> <p>The site has a scheduled launch date of this Spring. We are excited to see what this collaboration of technical, spiritual and creative wizards turns out.</p> <p>&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;</p>http://thehypelab.tumblr.com/post/485404290http://thehypelab.tumblr.com/post/485404290Tue, 30 Mar 2010 20:51:00 -0400<h2>Online Presence for Bradford Hill</h2> <h3>posted 2.8.10</h3> <p>Gregory from Bradford Hill Associates, a human resources consulting firm in North Andover MA, contacted the Hype Lab for a new website and branding project. As a new small business, Bradford Hill is starting out with the basics: a professional and consistent look to its business materials, and a website to match, with high-impact search engine optimization. Later upgrades to the site will include blogging and e-commerce features.</p> <p>A logo for the business has already been agreed upon. Come back in a few weeks to see the end result of this collaboration.</p> <p>&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;</p>http://thehypelab.tumblr.com/post/378341677http://thehypelab.tumblr.com/post/378341677Mon, 08 Feb 2010 12:27:43 -0500<h2>Email Marketing For Visible Results</h2> <h3>posted 1.31.10</h3> <p>The Hype Lab has been called in by Anne from <a title="Visible Results project" href="http://www.thehypelab.com/index.php/site/work_details/visible_results/">Visible Results</a> to add an email sign-up form to her new site (one of our favorite site designs so far) and to design an email newsletter template. Anne wants to reach out to the many visitors to her site to keep them informed about the events she holds on home organization and to share with them any latest tips or news about her business.</p> <p>How has she found the new site working out so far?</p> <p>Anne: &#8220;After years of struggling with maintaining my own web site and hating every marketing chore, I hired Paul Yeaton of the Hype Lab right here in Arlington to redesign my site and develop an internet marketing plan. He was a pleasure to work with - he listened to me very well, was responsive and creative through the process of trying out ideas, and came up with a web site that is perfect for me. We&#8217;re now working together on email marketing. I think it will prove to be one of my best business investments, and I highly recommend him to any of you small businesses who want a professional approach to web-based marketing.&#8221;</p> <p>&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;</p>http://thehypelab.tumblr.com/post/363323469http://thehypelab.tumblr.com/post/363323469Sun, 31 Jan 2010 10:50:00 -0500<h2>Muggle Photography&#8217;s New Online Portfolio</h2> <h3>posted 12.29.09</h3> <p>As a multi-talented photographer (amazing work!), William from Muggle Photography needed a site that would show off a lot of his work while still maintaining a compact design. He also needed a way to quickly and easily update the site with the latest photos in his portfolio using a content management system.</p> <p>Well, the Lab listened, and we provided him with a slick and clean design that showcases the photos, with an organizational structure that reflects the diversity of his work through clear navigation. Built on Expression Engine, the site is easy to update and manage. The CMS provides a strong pull for SEO. <a title="Muggle Photography" target="_self" href="http://www.thehypelab.com/index.php/site/work_details/muggle_photography/">Throw it under the microsope</a>!</p> <p>What does Muggle have to say about the project? &#8220;Paul from &#8216;The Hype Lab&#8217; is a website marvel, and has been a pleasure to work with. He is extremely professional and always accessible. I&#8217;ve already recommended him to friends and colleagues, and plan to continue to recommend him as a superior website designer.&#8221;</p> <p>&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;</p>http://thehypelab.tumblr.com/post/307149322http://thehypelab.tumblr.com/post/307149322Tue, 29 Dec 2009 21:20:00 -0500<h2>Visible Results Site has gone live!</h2> <h3>posted 12.29.09</h3> <p>Ready for a complete website redesign, Anne from Visible Results also looked to increase the amount of traffic to her site, as well as integrate online payments for her home organization events. The site&#8217;s current platform did not have the tools needed for optimal search engine pulls.</p> <p>Being a home organizer, it was very important to have a clean, well organized, and aesthetically pleasing design as a site. This was accomplished by using minimal graphics, a selection of complimentary colors, and clear navigation. SEO and video feeds were built in as additional improvements.</p> <p>Another successful Lab product! More to come on this, in the meantime, <a title="Visible Results" target="_self" href="http://www.thehypelab.com/index.php/site/work_details/visible_results/">take a look</a> and see what you think.</p> <p>&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;</p>http://thehypelab.tumblr.com/post/307140369http://thehypelab.tumblr.com/post/307140369Tue, 29 Dec 2009 21:13:00 -0500<h2>partnership with bGreen</h2> <h3>posted 12.3.09</h3> <p>The Hype Lab and bGreen teamed up to develop their <a title="bgreenlifestyle store" target="_blank" href="http://shop.bgreenlifestyle.com">online store</a>, launched on November 19th. Paul from The Hype Lab designed the store layout and Dave Weiss was called in to make it all work on the front end.</p> <p>Several lessons were learned during the project, one of which was to not underestimate the amount of time it takes to custom code a store built on third-party software. In the end the store turned out fabulous and bGreen is now proudly promoting it. We&#8217;re looking forward to keeping the relationship going and jumping in for any new online marketing efforts they may need.</p> <p>The guys at bGreen were great to work with and were extremely responsive and open to any issues and suggestions we communicated during the production of the store. They documented their partnership with us <a target="_blank" href="http://www.bgreenlifestyle.com/blog/2009/09/22/partnering-with-the-hype-lab/">on their blog</a>.</p> <p>You can checkout the store at <a target="_blank" href="http://shop.bgreenlifestyle.com"><a href="http://shop.bgreenlifestyle.com">http://shop.bgreenlifestyle.com</a></a>.</p> <p>&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;</p>http://thehypelab.tumblr.com/post/267827880http://thehypelab.tumblr.com/post/267827880Thu, 03 Dec 2009 11:45:00 -0500<h2>Nice words from The NADAV Fund</h2> <h3>posted 11.30.09</h3> <p>Well, we have recently finished work on a project for <a title="The NADAV Fund project" href="http://www.thehypelab.com/index.php/site/work_details/nadav_fund/">The NADAV Fund</a>. Rebecca Lieberman of The NADAV Fund was quite happy with our work, and wanted us to share her words with everyone:</p> <p>&#8220;The Hype Lab listened to our aims, presented strong design options and then worked closely with us to create various products that met our needs. He delivered high quality work quickly and with great attention to detail. He is a pleasure to work with and the results speak for themselves.&#8221;</p> <p>Many thanks to Rebecca and The NADAV Fund for being an amazing group to work with.</p> <p>&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;</p>http://thehypelab.tumblr.com/post/263428881http://thehypelab.tumblr.com/post/263428881Mon, 30 Nov 2009 07:38:00 -0500<h2>Hype Lab and the NADAV Fund</h2> <h3>posted 10.27.09</h3> <p>The Hype Lab has finished a few projects for The Nadav Fund. We have supplied banners, invites, and HTML email blasts to raise awareness of The Fund, as well as getting invitations out for an event in which Ambassador Stuart Eizenstat (US Ambassador to the EU from 1993 - 1996) will be honored. We will have the work online soon.</p> <p>&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;</p>http://thehypelab.tumblr.com/post/224902661http://thehypelab.tumblr.com/post/224902661Tue, 27 Oct 2009 10:28:58 -0400<h2>Welcome to the new Hype Lab</h2> <h3>posted 9.28.09</h3> <p>Well, not so new visually&#8230;&#8230;..</p> <p>The Hype Lab has moved to a new server, and upgraded under the hood. The Hype Lab is now hosted by <a title="media temple" target="_blank" href="http://mediatemple.net/">Media Temple</a>, and has its content generated via <a title="expression engine" target="_blank" href="http://expressionengine.com/">Expression Engine</a>, a very robust <a title="CMS" target="_blank" href="http://en.wikipedia.org/wiki/Content_management_system">Content Management System</a>. Many, many thanks to Steve Callan over at <a title="steve" target="_blank" href="http://sjcallandesigns.com">sjcallandesigns.com</a> for the help.</p> <p>What is new anyway? Well, Hype Lab is now a self contained site.The blog is contained here, is easier to use and update, and well, content management systems save time, frustration and generally make life so much easier to not have to hard code each update. Something to think about when budgeting for your small business website.</p> <p>&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;</p>http://thehypelab.tumblr.com/post/199084342http://thehypelab.tumblr.com/post/199084342Mon, 28 Sep 2009 07:15:00 -0400<h2>Fulham Salon is now live</h2> <h3>posted 9.28.09</h3> <p>The Hype Lab has completed the design and development for the Fulham Salon website, and you can <a title="fulham salon in newton, ma" target="_blank" href="http://fulhamsalon.com/">view it here</a>.</p> <p>This website was designed around simplicity and elegance to represent Fulham&#8217;s commitment to providing luxury styling within their customer&#8217;s budget.</p> <p>Give them a call, and ask for Igor.</p> <p>&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;</p>http://thehypelab.tumblr.com/post/199079773http://thehypelab.tumblr.com/post/199079773Mon, 28 Sep 2009 07:06:18 -0400<h2>upcoming event: Handcrafted CSS</h2> <h3>posted 8.29.09</h3> <p>The Hype Lab will be attending the <a target="_blank" title="handcrafted css" href="http://handcraftedcss.com/workshop/">Handcrafted CSS workshop, a day of markup and style</a> in Salem, MA on September 14.</p> <p>This one-day workshop offers a bunch of freebies and four takeaway packed sessions by authors Dan Cederholm and Ethan Marcotte.</p> <p>Who else is going?</p> <p>&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;</p>http://thehypelab.tumblr.com/post/174884860http://thehypelab.tumblr.com/post/174884860Sat, 29 Aug 2009 15:27:00 -0400<h2>Elysium Digital rebranding project begun</h2> <h3>posted 8.6.09</h3> <p>Elysium Digital, based in Cambridge, will be working with the Hype Lab to redesign their logo and marketing materials, including a new website. As one of the top digital forensics and intellectual property advisors working with law firms, their new look will be inspired by both the field of computer technology as well as a simple and conservative design that appeals to their client-base. This large project will likely pull in some of our business partners as well. Look for the new site to be launched in September.</p> <p>&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;</p>http://thehypelab.tumblr.com/post/161277075http://thehypelab.tumblr.com/post/161277075Wed, 12 Aug 2009 09:46:00 -0400<h2>Muggle Photography signs up for online portfolio</h2> <h3>posted 7.20.09</h3> <p>This New England photographer has signed up with The Hype Lab to design a new site that will feature his work. Fashion, weddings, and other photography will be featured there.</p> <p>&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;</p>http://thehypelab.tumblr.com/post/153075717http://thehypelab.tumblr.com/post/153075717Fri, 31 Jul 2009 13:54:54 -0400<h2>Fulham Salon signs up for new web design</h2> <h3>posted 7.15.09</h3> <p>A local new hair salon needs a web site and has come to The Hype Lab for the design. The owners are international hair stylists who worked in London, Boston and LA. They are looking for something simple and clean, just what The Hype Lab is good at! Some social media work will also be involved.</p> <p>&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;</p>http://thehypelab.tumblr.com/post/153072433http://thehypelab.tumblr.com/post/153072433Fri, 31 Jul 2009 13:48:00 -0400<h2>Onset Music returns for CD cover design</h2> <h3>posted 7.13.09</h3> <p>BJ from Onset School of Music has signed up for a CD cover design for his newest album &#8220;Reasonable Doubt.&#8221; Quick turnaround needed on this one.</p> <p>&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;</p>http://thehypelab.tumblr.com/post/153067875http://thehypelab.tumblr.com/post/153067875Fri, 31 Jul 2009 13:39:00 -0400